DescriptionWinloves has been in the family for four generations. George Winlove shared some of the history. By 1924 a large shop in Waipukurau was selling anything from kitchenware to saddlery as well as building supplies. Branches opened in Waipawa and Porangahau. In 1939 the company started dabbling in small appliances. In 1956 the hardware shop and timber yard were sold. As of this year (2015) George Winlove the younger has owned the business for 37 years.